“E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or advertising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.”

Why Use E-Mail Marketing?

Sending e-mails with the purpose of enhancing relationship with current or old customers and to encourage customer loyalty and repeat business.

Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.

Adding advertisements in e-mails for marketing new products or services.

Purpose of E-Mail Marketing

Forty-five percent (119 million) of Americans now use e-mail, a 10 percent increase since 2000.

There are 95 million e-mail users in Europe holding about 200 million e-mail accounts.

E-mail marketing messages are sent at a cost of $5 to $7 per thousand while direct mailings cost $500 to $700 per thousand.

Eighty percent of e-mail marketing message responses come back within 48 hours, as compared with the 6-8 week period for traditional direct marketing methods.

Permission-based e-mail generates click-through rates (CTR) ten times greater (3.2 vs. 0.3 percent) than that of banner advertising.

Three out of five consumers prefer text-only formatted e-mail ads over HTML or rich media-based e-mail.

Benefits of Email Marketing

Email Marketing is Inexpensive

Email Marketing Creates Quick Response Cycles

Email Marketing Campaign Results Are Measurable

Email Marketing Has a Wide Reach

Email Marketing Drives Web Site Traffic and Registration

Email Marketing Strengthens Brand Awareness and Builds Customer Relationships

Email Marketing Can Be Highly Customized

Email Marketing is Easy to Implement and Requires Limited Resources

How to Market with E-Mail

Sending company newsletters and building an online community

Sending announcements and updates

Offering special discounts and sales incentives

Sending order confirmations and billing notifications

If you want more information on our E-mail Marketing Services, Contact JumpHigher Global in New Delhi, India !